Ihre Aufgaben
Key Responsibilities:
- Support Sales Team:
- Develop and maintain positioning decks to effectively communicate our value proposition.
- Create and enforce PowerPoint standards to ensure consistency and professionalism in presentations.
- Collaborate with the sales team to tailor marketing materials to specific client needs.
- Event Management and Ideation:
- Plan, organize, and execute marketing events, including trade shows, webinars, and conferences.
- Generate innovative ideas for events that enhance brand visibility and engagement.
- Coordinate logistics and manage event budgets.
- External Messaging:
- Craft compelling external messaging for various channels, including social media, email campaigns, and press releases.
- Ensure all external communications align with our brand voice and strategic goals
- Monitor and analyze the effectiveness of messaging and adjust strategies as needed.
- Content Marketing:
- Develop and manage a content calendar to produce high-quality blog posts, whitepapers, case studies, and other content that supports lead generation and nurturing.
- Collaborate with industry experts to create thought leadership pieces.
- Digital Marketing:
- Oversee SEO and SEM strategies to improve online visibility and drive traffic to our website.
- Manage social media accounts and create engaging content to build a strong online presence.
- Analyze digital marketing metrics and optimize campaigns for better performance.
- Track and report on key performance indicators (KPIs) to measure the success of marketing initiatives.
- Brand Management:
- Develop and maintain brand guidelines to ensure consistency across all marketing materials.
- Enhance brand awareness through strategic partnerships and sponsorships.
- Monitor brand perception and make adjustments to improve brand equity.